Explore Vivid Essentials — a curated collection of handmade treasures from small producers in India. Each piece is block-printed, unique, and crafted with care.

From vibrant tote bags to charming vanity bag sets, our designs are fun, stylish, and practical — with more one-of-a-kind creations coming soon.

Stay tuned — we’re constantly expanding our collection with more one-of-a-kind finds that blend artistry, functionality, and joy.

Amer means prosperous, flourishing, and long-lived — a name that perfectly captures the spirit of our brand. It’s also the name of a historic town and fort near Jaipur, home to many of the talented artisans we collaborate with.

Our connection to Amer runs deep. It’s a place we’ve visited many times — a source of inspiration, creativity, and warmth that reflects in every piece we create. Through our collections, we celebrate the artistry and traditions of India, bringing you beautiful, handcrafted items that carry the soul of this remarkable place.